Invest in Marketing Expertise

YellowYield (1)

January 2017

This objective is yellow because the initiative “annual review of marketing expenditures and associated outcomes” is yellow.

For other goals and accomplishments related to this objective, see below.

Invest in Marketing Expertise

  • Allocate resources sufficient to convey our identity and commitments to external constituents (Monthly and annual review of marketing expenditures, associated outcomes, new program marketing analysis, and costs per tool/strategy)
  • Evaluating marketing effectiveness – (monitoring the amount of money spent for Malone to pursue and get new students as well as money spent per dollar raised in advancement; Compare expenditures to industry standards and identified peer groups)

Previous Quarterly Updates:

July 2016

This initiative is marked yellow, as many new initiatives have been implemented with the hiring of a VP for Marketing in July of 2014 while marketing budgets have been cut as part of institutional reductions.