This objective is yellow because the initiative “annual review of marketing expenditures and associated outcomes” is yellow.
For other goals and accomplishments related to this objective, see below.
- Allocate resources sufficient to convey our identity and commitments to external constituents (Monthly and annual review of marketing expenditures, associated outcomes, new program marketing analysis, and costs per tool/strategy)
- Evaluating marketing effectiveness – (monitoring the amount of money spent for Malone to pursue and get new students as well as money spent per dollar raised in advancement; Compare expenditures to industry standards and identified peer groups)
Previous Quarterly Updates:
This initiative is marked yellow, as many new initiatives have been implemented with the hiring of a VP for Marketing in July of 2014 while marketing budgets have been cut as part of institutional reductions.