Clarify Brand Promise

GreenThumb (1)

January 2017

This initiative remains green, and key messages  for each program continue to be updated and refined. 

For other goals and accomplishments related to this objective, see below.

Clarify Brand Promise

  • Agree upon and embrace our identity and the commitments we make to our constituents by working with Simpson Scarborough to better identify Malone’s Brand (and implementing the findings)
  • Campus Events that generate awareness of and enthusiasm about Malone’s brand identity

Previous Quarterly Updates:

July 2016

This initiative is ranked green, per the development of key messages to define Malone’s unique selling proposition, key messages for each academic program, and a focus on differentiation in the marketplace.